Hlobo luni lomphakeli i-brand escort yakho?
Emabhrendi, ukufinyelela okuqhubekayo kwekhwalithi ephezulu, amanani aphansi, ukulethwa ngesikhathi kwemikhiqizo namasevisi ngaphezu kwalokho okulindelekile kuwumgomo waphakade womsebenzi wokuthenga.Ukuze sifinyelele lo mgomo, kufanele sibe nabahlinzeki abahle kakhulu nabathembekile.Okubizwa ngokuthi okuphakeme ukuthi umphakeli angasinika imikhiqizo yekhwalithi ephezulu, amanani aphansi, ukulethwa okufika ngesikhathi kanye namasevisi adlula lokho okulindelekile;lokho okubizwa ngokuthi ukwethembeka ukuthi umphakeli uhlale esibheka njengekhasimende lokuqala, ngaso sonke isikhathi ethatha izidingo zethu njengesiqondiso sokuthuthukiswa okuqhubekayo, futhi asisekele ngokungaguquki ngisho nalapho sihlangabezana nobunzima.
Kodwa-ke, kwamanye amabhizinisi, iqiniso liwukuthi abahlinzeki abahle ngokuvamile abathembekile, futhi abahlinzeki abathembekile ngokuvamile abalungile ngokwanele, ngakho abahlinzeki abasathuthuka njalo nabashintshayo sebephenduke ukukhetha okungenalusizo kulawa mabhizinisi.Umphumela uba ukuthi izinga, intengo, kanye nosuku lokulethwa luyashintshashintsha njalo, futhi isevisi iba yinhle futhi yimbi ngezikhathi ezithile, nakuba iminyango efanele imatasa, ifinyelela ngokuqhubekayo emikhiqizweni yokulethwa kwekhwalithi ephezulu, ebiza kancane, efika ngesikhathi futhi izinsiza ezedlula okulindelekile zihlala zingafinyeleleki.
Kubangelwa yini?Ngicabanga ukuthi ngezizathu ezibalulekile kungase kube ukuthi la mabhizinisi angabatholi abahlinzeki abawafanisayo futhi ababoni ukuthi lapho ukukhanga kwemikhiqizo yabo kungaqini ngokwanele, balandela ngokungaboni abahlinzeki ngezimali ezinkulu, izilinganiso ezinkulu, nezindlela zokuphatha eziphusile. .
Kodwa ungakhethi abahlinzeki abafanelekile futhi bangenza izinhlobo zabo zikhule futhi zizivikele.
Njengomkhiqizo, singamthola kanjani umphakeli ofanelekayo?
Ukukhethwa kwabahlinzeki kufanele kulandele umgomo othi "fit."
Ukukhanga kwemikhiqizo kubahlinzeki kunquma ukwethembeka kwabahlinzeki emabhizinisini.Lapho ukhetha abahlinzeki, ama-brand kufanele futhi anake "ukufanisa nomunye nomunye futhi bathandane".Uma kungenjalo, ukubambisana kungaba okungajabulisi noma cha isikhathi eside.Ngakho-ke, lapho sikhetha abahlinzeki, kufanele sikhethe umphakeli "olungile" kunokuthi sikhethe umphakeli "ongcono kakhulu" ngokwesimo sangempela, njengesikali sethu, ukuduma, umthamo wokuthenga, nekhono lokukhokha.
1. Okuthiwa kufanelekile.
Okokuqala:isakhiwo somkhiqizo womphakeli sivumelana nezidingo zethu;
Okwesibili:ukufaneleka komphakeli, amandla e-R & D, amandla okuqinisekisa ikhwalithi, amandla okukhiqiza, nekhono lokulawula izindleko kungahlangabezana nezidingo zethu;
Okwesithathu:umphakeli ufisa ukubambisana nathi isikhathi eside futhi uzimisele ngokuqhubekayo ukuthuthukisa izidingo zethu.Okwesine, ukukhanga kwethu kubahlinzeki kunamandla kangangokuthi singakwazi ukubalawula ngokuphumelelayo isikhathi eside.
2. Ukuhlolwa kwabahlinzeki-mpahla kufanele kubheke amandla okuthuthukisa abahlinzeki.
Ukuhlolwa kwamandla okukhona kuyisici esiyisisekelo sokuhlola abahlinzeki, njengesitifiketi sesistimu yekhwalithi, amandla e-R & D, amandla okulawula ikhwalithi yenqubo yokuklama, umthamo wokukhiqiza, imodi yenhlangano yokukhiqiza, amandla okulawula ikhwalithi yezinqubo zokuthutha kanye nenqubo yokukhiqiza, amandla okulawula izindleko, okukhona. imakethe, isevisi emakethe ekhona, ukulandeleka komkhiqizo, ikhono lokuphatha abahlinzeki nokunye.Kodwa-ke, ukuze ukhethe into efanelekile yokuqeqesha, akwanele ukuhlola umthamo wayo okhona, futhi udinga ukuhlola amandla ayo okuthuthukiswa, futhi amandla ayo okuthuthukiswa kufanele abe ukucatshangelwa okuyinhloko ekunqumeni into yokuqeqesha.Uma amandla amanje namandla okuthuthuka engenakutholakala ngesikhathi esisodwa, nikeza abahlinzeki abanekhono elihle lokuthuthuka kuqala.
Ngokuvamile, ukuhlolwa kwamandla okuthuthukisa abahlinzeki kufanele kufake izici ezilandelayo:
(1) Umenzi wezinqumo ophakeme kakhulu wabahlinzeki "ngusomabhizinisi" olangazelela impumelelo esheshayo nenzuzo esheshayo, noma "usomabhizinisi" onombono wesikhathi eside.
(2) Ukuthi isiqondiso sokuthuthukiswa kwabahlinzeki-mpahla siyahambisana yini nezidingo zethu zentuthuko, ukuthi lukhona yini uhlelo lwesu olucacile, nokuthi zikhona yini izinhlelo zokusebenza eziqondile namarekhodi ukuze kuzuzwe ukuhlela kwamasu.
(3) Ukuthi izinjongo zekhwalithi zomphakeli zicacile yini kanye nezinhlelo zokusebenza namarekhodi ukuze kuzuzwe izinjongo zekhwalithi.
(4) Ukuthi umphakeli unohlelo lokuthuthukisa uhlelo lwekhwalithi kanye nokuthi uhlelo olukhona lwekhwalithi seluqalisiwe ngempela yini.
(5) Ukuthi izinga labasebenzi abakhona babahlinzeki-mpahla lingakwazi yini ukuhlangabezana nezidingo zokuthuthukiswa kwamabhizinisi abo, nokuthi lukhona yini uhlelo lwesikhathi esimaphakathi neside lokuthuthukiswa kwabasebenzi.
(6) Ukuthi izindlela zokuphatha ezikhona zabahlinzeki-mpahla zingahlangabezana yini nezidingo zokuthuthukiswa kwamabhizinisi abo kanye nokuthi zikhona yini izinhlelo zokuthuthukisa.
(7) Siyini isithunzi senhlalo somphakeli nokuthi abahlinzeki abahlobene nabo bayakwethemba yini.
(8) Ukuthi umsebenzi obalulekile wokuphathwa kwebhizinisi labahlinzeki unezinhlelo eziqinile noma zokuthuthukisa.
3. Ukuphatha abahlinzeki kufanele kube “inhlanganisela yomusa namandla,” kugcizelelwe ngokulinganayo ekulawuleni nasekusizeni.
Izindlela ezijwayelekile zokuphatha abahlinzeki yilezi: ukuqapha ukusebenza komphakeli, ukuhlola umphakeli ngokwemiphumela yokuqapha, ukuphatha ngokwezigaba, ukuklomelisa nokujezisa okubi, nokulungisa izinto ezingafanelekile;hlola njalo abahlinzeki, ulungise izindlela zokuthenga ngokwemiphumela yokuhlola, futhi uqede abahlinzeki abangakwazi.
Lesi isilinganiso sangaphambili sokulawula okuthunyelwe, esiwusizo ukuvimbela ukuvela kwephutha elifanayo.Noma kunjalo, akubonakali ngempela ukugwema amaphutha futhi uthuthukise ikhono labahlinzeki.
Isikhathi sokuthumela: Jun-01-2022